Omega SA is a Swiss luxury watchmaker based in Biel/Bienne, Switzerland. Formally operating as the La Generale Watch Co, founded in 1848, later incorporating the name Omega in 1903. Britain’s Royal Flying Corps choose Omega watches in 1917 as its official timekeepers for its combat units, as did the American Army in 1918. Omega watches were the choice of NASA and the first watch on the Moon in 1969. Omega has been the official timekeeper of the Olympic Games since 1932. James Bond has worn it in films since 1995; other famous Omega wearers, past and present, include Elvis Presley, John F. Kennedy, Prince William and George Clooney. Omega is owned by the Swatch Group.