Rolex Day-Date 18018 'Carousel Cartouche'

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♫♫ You got me going in circles (oh round and round I go) You got me going in circles (Oh round and round I go, I'm spun out over you) ♫♫Numerous artists, among which Luther Vandross and Isaac Hayes, have covered the classic R&B record "Going in Circles", which deals with the effects of hopeless infatuation. Well, nothing makes our heads spin like a gorgeous Day-Date and, boy, this one is a head turner!This flashy number features the iconic 36 mm 18k yellow-gold Oyster case, but adorned with brilliant-cut diamonds in various sizes on the lugs. The 18018 is usually seen with the "Pyramid" bezel, possibly it has been changed upon request by the previous owner for the current one: factory-set with brilliant cut diamonds and featuring a cartouche at the 6 o’clock position bearing the inscription “ROLEX”.The main attraction (pun intended), of course, is the outstanding dial that reminds us of our favourite childhood amusement ride. The design combines three concentric rings. The largest in, the centre, features a luxurious pavé diamond setting with a cartouche at the 12 o’clock position that displays the Rolex signature and an uncommon placement of the ‘Day-Date’ text in a cartouche at 6 o’clock. The second ring consists of a royal-blue enamel inlay interspersed with 18k yellow-gold baton indices at the hour positions. Finally the third, and outer, ring features a string of brilliant cut diamonds. Together this intricate design resembles the top view of a fairground merry-go-round, hence the ‘Carousel’ moniker.This reference 18018 dates back to 1988 and is powered by the caliber 3055 automatic movement with a single-quickset function. The watch is in wonderful condition with a sharp case and tight 18k yellow-gold President bracelet with the iconic Rolex concealed clasp.


Rolex Day-DateIn 1956, Rolex introduced one the most iconic watches ever made: the Day-Date. The Day-Date was the first waterproof self-winding chronometer certified wristwatch with a day and date function. And to top it off, it was only available in gold or platinum! Rolex also designed a new three-link bracelet, known as the ‘President,’ to pair with this special watch. With exception of the most modern executions, the Day-Date comes exclusively in a 36mm case.Reference 18xxxThe arrival of the 18xxx series Day-Dates in 1978 ushered in the first signs of the ‘modern’ watchmaking era for Rolex. These Day-Dates were the first regular production Rolex watches to receive a sturdy and scratch resistant sapphire crystal. To accommodate the new crystal, the iconic Oyster case had to be increased in thickness as well, giving the Day-Date a more modern look.Other significant developments were the change from the beloved pie-pan dials to the new flat dials and the unveiling of a brand new movement. The caliber 3055 introduced a single quickset function, which meant that the date could finally be adjusted separately from the time and date.Like its predecessors, the 18xxx Day-Dates were available with different bezel and case decorations. The most common references are:

  • Ref. 18026: Domed bezel (platinum)
  • Ref. 18028: Domed bezel
  • Ref. 18038: Fluted bezel
  • Ref. 18039: Fluted bezel (white gold)
  • Ref. 18046: Diamond-set bezel and index (platinum)
  • Ref. 18048: Diamond-set bezel and index
  • Ref. 18049: Diamond-set bezel and index (white gold)
  • Ref. 18078: Bark-finished bezel in yellow gold (usually paired with President bracelet with bark-finished centerlinks)
  • Ref. 18079: Bark-finished bezel in white gold (usually paired with President bracelet with bark-finished centerlinks)


Packages are generally dispatched within 2 days after receipt of payment and are shipped within the Netherlands by Registered Mail through the Dutch carrier PostNL and for other countries by Fedex. Consult us if you prefer another method of shipping. For most destinations tracking is available.