Rolex Day-Date 18248 'Burl Wood'Sold
Rolex Day-Date 18248 'Burl Wood'
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If a tree had a mouth, wood it bark?
Never mind the terrible pun, let’s just get to the root of the matter... Rolex has fashioned dials from a wide range of natural materials. The wood executions are among our favorites due to their unique characteristics and warm looks.
Rolex took the arboral theme to its logical extreme on this reference 18248 by combining the wood dial with the tree bark textured bezel and bracelet option. The bark finish was quite popular in the 1970s and, to a lesser extent, in the 1980s and quite a few bark Day-Dates have survived that era. Yet, it is very uncommon to come across a bark Day-Date in combination with a wooden dial. This mashup is the perfect embodiment of organic design.
This 18248 dates back to 1997 and is one of the very last Day-Dates to feature either a wood dial or a bark treatment. The 36 mm 18k gold case and the accompanying President bracelet are in great condition with crisp engraved bark texture. It houses the updated caliber 3155 automatic movement with a double-quickset function, which allows the day, date, and time functions to be adjusted independently from each other.
The very essence of luxurious time-keeping, provided with a day and date function. It was launched in 1956 as a niche model and was only produced in precious metals (yellow-, white- and rose gold or platinum). Its retail price was way costlier than any other Rolex model. However, due to its popularity among a lot of prestigious people, for example presidents (hence, its nickname), it became Rolex’ flagship model. Over the years this model has enjoyed associations with a wide variety of people, from world leaders, athletes, celebrities and mafiosi (like Tony Soprano). Regardless of the differences, they all had one thing in common: being successful in their area of expertise. Therefore, to this day the Day-Date is still synonymous with luxury, prestige, style and success. With exception of the most modern models, the Day-Date comes in at 36mm.