Rolex Datejust
In 1945 Rolex created the flagship Datejust to mark the company’s 40th anniversary. This model was the world’s first self-winding wristwatch with a date indication. With the Datejust, Rolex also introduced the iconic 5-piece jubilee bracelet, first in solid gold and later in bicolor and stainless steel. On the tenth anniversary of the Datejust in 1955, the magnifying ‘cyclops lens’ was introduced.