In 1956, Rolex introduced one the most iconic watches ever made: the Day-Date. The Day-Date was the first waterproof self-winding chronometer certified wristwatch with a day and date function. And to top it off, it was only available in gold or platinum! Rolex also designed a new three-link bracelet, known as the ‘President,’ to pair with this special watch. With exception of the most modern executions, the Day-Date comes exclusively in a 36mm case.
This is the very essence of luxurious time-keepin. Thanks to its popularity among a lot of prestigious people (for example, lots of presidents, hence, its nickname), it became Rolex’ flagship model. Over the years this model enjoyed associations with various ‘kinds of people’, from celebrities to Mafiosi (like Tony Soprano). They had all one thing in common: being successful in their area of expertise. To this day the Day-date is still synonymous with prestige and style. With exception of the most modern models the Day-Date comes in at 36mm. Do you earn this watch?