Rolex Day-Date 1804 'Blue Stella'

Rolex’ dial designers in the 1970s must’ve been dabbling into psychedelic drugs when they came up with the funky-coloured stella dials for the luxurious Day-Date.

Museum Piece
Rolex Day-DateIn 1956, Rolex introduced one the most iconic watches ever made: the Day-Date.

Introduction

Rolex’ dial designers in the 1970s must’ve been dabbling into psychedelic drugs when they came up with the funky-coloured stella dials for the luxurious Day-Date.During the 1970s and 1980s Rolex offered brightly coloured lacquered dials, nicknamed ‘Stella’ by Italian collectors, as an option for the Day-Date. These dials weren’t particularly popular. After all, you had to be a gentleman (or lady) of considerable means to be able to afford a Day-Date and it was unlikely that a person of that stature would wear a gold watch with such a loud and ‘gaudy’ dial. As a result, Stella dial Day-Dates are very collectible nowadays.This 1804 features a vibrant blue Stella dial. A Stella dial is an uncommon sight any day of the week, but this dial is outright special since it’s made for a white-gold Day-Date (evidenced by the 18k white-gold Rolex coronet) and features factory-set diamond indices. The 36 mm 18k white-gold case carries the special reference number 1804, with the ‘4’ indicating that the bezel is factory-set with diamonds as well.This icy stella Day-Date was produced in 1975 and comes on an 18k white-gold President bracelet. The watch is in excellent condition with thick lugs and the bracelet contains only a moderate amount of stretch ensuring years of pleasure on the wrist to come.

Description

Rolex Day-DateIn 1956, Rolex introduced one the most iconic watches ever made: the Day-Date. The Day-Date was the first waterproof self-winding chronometer certified wristwatch with a day and date function. And to top it off, it was only available in gold or platinum! Rolex also designed a new three-link bracelet, known as the ‘President,’ to pair with this special watch. With exception of the most modern executions, the Day-Date comes exclusively in a 36mm case.Ref. 18xxA new era dawned for the Day-Date when the earliest references (65xx & 66xx) were replaced by the 18xx series in 1959, which contained the cal. 1555 and later the cal. 1556 movement.  The 18xx Day-Date was produced with a wide variety of dial colors and configurations. Characteristic for this era is the so-called ‘Pie-Pan’ dial that looks like an upside-down pie-pan (a concentric ring that slopes down from the flat center).The last two digits of the 18xx references indicate the type of bezel or the bezel/case decoration:Ref. 1802: Domed/polished bezel Ref. 1803: Fluted bezel Ref. 1804: Diamond-set bezel (and dial) Ref. 1806: Florentine-finish bezel and case Ref. 1807: Bark bezel Ref. 1811: Engraved (Morellis or Moiré) bezel and case