The very essence of luxurious time-keeping, provided with a day and date function. It was launched in 1956 as a niche model and was only produced in precious metals (yellow-, white- and rosegold or platinum). Its retail price was way costlier than any other Rolex model. However, due to its popularity among a lot of prestigious people, for example presidents (hence, its nickname), it became Rolex’ flagship model. Over the years this model has enjoyed associations with a wide variety of people, from world leaders, athletes, celebrities and mafiosi (like Tony Soprano). Regardless of the differences, they all had one thing in common: being successful in their area of expertise. Therefore, to this day the Day-Date is still synonymous with luxury, prestige, style and success. With exception of the most modern models, the Day-Date comes in at 36mm. Do you earn this watch?
The 180XX references were replaced by the 182XX references in 1988. Again, a new technical era began for the Day-Date. The caliber 3155 got introduced, which provided the watch with a double quickset function. From now on, the date and day could be adjusted separately from the time making the Day-Date a very convenient watch.