Rolex Daytona 6263 'Big Red'

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It was nearly impossible to sell this watch when it rolled off the production line in 1980. Daytonas like this 6263 languished in dealer windows for years, until some good Samaritan finally took pity and gave it a new home for just a couple hundred bucks. We don’t know whether to laugh or cry when we think about the days that dealers would beg you to take Daytonas off their hands.Nowadays, of course, Daytonas both new and vintage are among the hottest and most collectible watches on the market. The ref. 6263 (together with the 6265) enjoyed the longest production run among vintage Daytonas: from 1971 until 1987. Due to the Daytonas lacking popularity, Rolex frequently experimented with dial lay-outs, resulting in a number of variations over the years. The ‘Big Red’ 6263 we have on offer is one of the most desirable examples of this practice. The ‘Big Red’ moniker refers to the Daytona text in large red font just above the bottom sub-dial. The dial is in absolutely spotless condition, with warm cream-colored tritium plots and matching tritium-filled hands. The case is thick and in honest condition, with some scratches and a few dents. The watch comes with a nice and tight full-link Oyster bracelet that was produced at the same time as the watch. To top it all off, you also get the original box together with Rolex service papers dating back to 2014.


Rolex Cosmograph Daytona Rolex started making chronographs in the 1930s, but it was only in 1963 that a named product line was introduced: the Cosmograph. In some early advertisements, Rolex referred to the watch as the ‘Le Mans’ after the famous race track in France, although the name never appeared on the dial. After a few years, the line was officially renamed Cosmograph Daytona, after the racetrack in Florida. The most noticeable difference between these Cosmograph (Daytona) models and earlier Rolex chronographs, was the tachymeter scale (used for measuring distance and speed) that was moved from its traditional placement on the dial to the bezel. Furthermore, the dial was updated with the introduction of contrasting subdials.It's hard to imagine now, but Daytonas received little love after their release. Most Daytonas languished in dealer displays for years and were only started to get noticed by Italian collectors and dealers in the late 1980s. Nowadays, Daytonas are among the most sought after Rolex models, fetching prices from €20,000 for modern ones to many millions for rare vintage references. A big contrast with the $210 list price when it was first released! 


Packages are generally dispatched within 2 days after receipt of payment and are shipped within the Netherlands by Registered Mail through the Dutch carrier PostNL and for other countries by Fedex. Consult us if you prefer another method of shipping. For most destinations tracking is available.