Rolex Day-DateThe very essence of luxurious time-keeping, provided with a day and date function. It was launched in 1956 as a niche model and was only produced in precious metals, the retail price was way costlier than previous models. However, due to its popularity among a lot of prestigious people (for example a lot of Presidents, hence its nickname/ bracelet name), it became Rolex’ flagship model.Over the years this model enjoyed associations with various ‘kinds of people’, from celebrities to Mafiosi (like Tony Soprano). They had all one thing in common: being successful in their area of expertise. To this day the Day-date is still synonymous with prestige and style. With exception of the most modern models the Day-Date comes in at 36mm. Do you earn this watch?REF. 18038The Rolex Day-date 18038 has the quickset feature, which means that the owner can set the date separately from the time. The watch is in 18 karat yellow-gold and comes with the President bracelet and the beautiful fluted bezel.