Rolex Day-Date 1804Sold
Rolex Day-Date 1804
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The Day-Date line was the place for Rolex’ designers to let their creativity roam freely. This rare 1804 configuration from the late 1960s is a textbook example.
When you think of a Day-Date, the iconic image of a yellow gold Oyster case with a fluted bezel, matching President bracelet, and classic champagne dial spring to mind. Think of the watch Tony Soprano or President Lyndon B. Johnson wore. But since its introduction in the 1950s, the Day-Date line has featured untold creative and, sometimes, outright outlandish designs.
This reference 1804 is one we’ve never seen before. The ref. 1804 was a special sub-reference of the 18xx series Day-Dates from the 1960s and 1970s, that traded in the iconic fluted bezel for a factory-set diamond one. Combined with the full gold case and bracelet, this reference was one of the most expensive pieces in the Rolex catalog at the time.
Now, seeing an 1804 doesn’t occur just any day, but this particular execution features an unlikely dial configuration as well. The so-called ‘Buckley’ dial, named after watch dealer John Buckley, features a beautiful silvered ‘pie-pan’ background with elegant black painted Roman numerals and matching black handset.
If that weren’t enough, the watch comes on a rare bracelet as well. Traditionally, Day-Dates are delivered on the iconic three-link President bracelet. Yet, until the 1970s, Rolex offered many more exotic special order bracelet options for their precious metal watches. This watch comes with an exquisite 18k yellow gold Milanese style mesh bracelet with a cool ‘big logo’ clasp.
This exclusive beauty dates back to 1969 and is in excellent condition.
The very essence of luxurious time-keeping, provided with a day and date function. It was launched in 1956 as a niche model and was only produced in precious metals (yellow-, white- and rose gold or platinum). Its retail price was way costlier than any other Rolex model. However, due to its popularity among a lot of prestigious people, for example presidents (hence, its nickname), it became Rolex’ flagship model. Over the years this model has enjoyed associations with a wide variety of people, from world leaders, athletes, celebrities and mafiosi (like Tony Soprano). Regardless of the differences, they all had one thing in common: being successful in their area of expertise. Therefore, to this day the Day-Date is still synonymous with luxury, prestige, style and success. With exception of the most modern models, the Day-Date comes in at 36mm.