Rolex Daytona 16528 'Porcelain'

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Feast your eyes on one of the very first automatic Daytonas ever made.

Rolex finally retired the vintage 6xxx series Daytonas with hand wound Valjoux movement and plexi crystals in 1988 and replaced them with the new and completely updated 16xxx series Daytonas. Up until the introduction of these new models, Daytonas weren’t very commercially viable. The 16xxx Daytonas were Rolex’ very first automatic chronographs. The watches also looked decidedly modern, with a larger 40mm case, crown guards, and a sapphire crystal. It was all it took for the Daytona craze to begin.

This ref. 16528 presents that classic Daytona look cased in solid 18K yellow gold with a matching 18K yellow gold engraved bezel and 18K yellow gold Oyster bracelet. The use of gold infuses the classic sporty chronograph with a luxurious look, which is further enhanced by the polished center links on the bracelet

This ref. 16528 dates back to 1988, the very first year these modern Daytonas were produced. The watch is fitted with a highly sought after porcelain dial which is only found on the earliest Daytonas that fall within the serial number range beginning at R and ending at L6, with this watch featuring an R7 serial (and movement numbered 123xx).

Porcelain dials stand out especially for their glossy finish and three dimensional look of the printed text. Another characteristic of these highly collectible early five-digit Daytonas is the floating ‘Cosmograph’ text, which appears to be printed separately from the preceding four lines of text on the dial. Finally, the watch features the period correct early tachymeter bezel that is calibrated to 200 units

The entire watch is in excellent condition, but most importantly the dial is flawless.


Rolex Cosmograph DaytonaRolex started making chronographs in the 1930s, but it was only in 1963 that a named product line was introduced: the Cosmograph. In some early advertisements, Rolex referred to the watch as the ‘Le Mans’ after the famous race track in France, although the name never appeared on the dial. After a few years, the line was officially renamed Cosmograph Daytona, after the racetrack in Florida.The most noticeable difference between these Cosmograph (Daytona) models and earlier Rolex chronographs was the tachymeter scale (used for measuring distance and speed) that was moved from its traditional placement on the dial to the bezel. Furthermore, the dial was updated with the introduction of contrasting sub-dials.It's hard to imagine now, but Daytonas received little love after their release. Most Daytonas languished in dealer displays for years and only started to get noticed by Italian collectors and dealers in the late 1980s. Nowadays, Daytonas are among the most sought after Rolex models, fetching prices from $20,000 for modern ones to many millions for rare vintage references. A big contrast with the $210 list price when it was first released!



Packages are generally dispatched within 2 days after receipt of payment and are shipped within the Netherlands by Registered Mail through the Dutch carrier PostNL and for other countries by Fedex. Consult us if you prefer another method of shipping. For most destinations tracking is available.